Meta Description: Learn how to pick the best Google Business Profile categories. Find out what they are, why they matter, and how LOBAISEO can help you get more local search traffic.

Google Business Profile Categories: The What, The How and The Why

Your Google Business Profile (GBP) is very important for getting local consumers if you own a business in the US. But do you know how to make your profile stand out?  The key is to pick the proper categories. LOBAISEO tells you what these groups are, how to choose them, and why they are so crucial.

What Are The Different Types Of Google Business Profiles?

Google Business Profile categories are like tags for your business. They let Google know what your firm does best. These categories help Google find your business when someone searches for something nearby. 

For instance, a restaurant would choose “Restaurant” as their major category. This makes it easier for customers in the area to find your business. Choosing the proper categories is very important if you want to be found in local searches and on Google Maps.

How Do You Pick The Best Categories?

Put yourself in your customer’s shoes. What search terms would they use to find your business?  After you make a list, look at Google’s list of categories. Choose one main category that best fits your business. You can also add up to nine more categories to cover all the services you offer. 

Use tools to check your choices and keep up with new categories, such as “Insurance agent” or “Donburi restaurant.”  LOBAISEO suggests looking at the categories of your competition to make your choice better.

Why Do Categories Matter?

If you choose the right Google Business Profile categories, more people will see you. It helps you get the proper people to your site and move up in local search results. Your main category also activates unique features like menu displays, booking buttons, or product listings that make your profile more useful and appealing.

Conclusion

LOBAISEO says that choosing the right Google Business Profile categories is very important. It has a direct effect on how people find your business online. Choose wisely and keep your profile up to date. The appropriate categories might help your business stand out in local searches!